Job Seeker Landing Page
The Job Seeker Landing Page was created to promote the 2016 Job Seeker Study and to capture more leads into our sales funnel. In an effort to entice the lead to want to download the study, we wanted to create a landing page that would engage the visitor and make them interact with snippets of content from the study itself. Not having the developer resources immediately available to us we approached Ceros for a pilot. Ceros is an interactive content marketing software program that empowers brand and business to reach, engage, and convert more customers with interactive content.
With access to Ceros’ online software platform, we were able to animate the custom illustrations and prompt visitors to click through the content to unveil additional insights into what they can expect to find in the full study.
The LP launched in May 2016 and got a lot of attention throughout the company and was seen as an overall success. We continue to gather a lot of leads from it, especially new leads generated from PPC banners and text ads. It’s #1 as far as PPC lead generation as of August 2016. Click the link below to check out the test environment with interactive content.
